Post by account_disabled on Dec 23, 2023 5:47:48 GMT -5
It is not usual for a PPC specialist in an agency to influence the impact pages of his client. But not everyone suffers from this problem, and many times when your client knows that the adjustments are for their own good, you can get your way. Today you will learn something about the robots.txt file and why you should pay attention to it if we have the opportunity to work directly with landing pages of advertising in AdWords. What robots am I talking about? Do you know how your site information gets indexed by Google? Googlebot gets them there , which in practice is a computer program that systematically goes through the Internet and records everything it encounters. But the word "everything" is misleading in this case.
When any such C Level Executive List so-called "web crawler" comes to your page for any reason, the first place it looks is the mentioned robots.txt in the root directory of your website. With the help of robots.txt we are able to prevent robots from accessing parts of our pages, which can be useful for prohibiting the indexing of various scripts, file types and non-public parts of the page that you do not want to appear in search results. You can direct the robot to the XML sitemap, but we may talk about it in another article. Robots.txt is also known as the Robots Exclusion Standard . The file itself is plain text, in ASCII encoding. It should be remembered that robots.txt works more like a recommendation than a rule , not every robot has to be set to take it into account. However, Google's robots are well behaved and we will focus on them.
Why pay attention to them? In our industry, advertising in AdWords , we normally encounter two robots. The first is the aforementioned Googlebot , which goes page by page so that it can be included in the Google index. The second one is “ AdsBot-Google ”. When you add new landing pages to your ad account, it goes through the landing pages of your ads to determine their quality score and returns at regular intervals. Google doesn't want to tell us exactly what it evaluates, but part of the evaluation is definitely the page loading time, the occurrences of keywords on the page, but also where the links from the given page go.
When any such C Level Executive List so-called "web crawler" comes to your page for any reason, the first place it looks is the mentioned robots.txt in the root directory of your website. With the help of robots.txt we are able to prevent robots from accessing parts of our pages, which can be useful for prohibiting the indexing of various scripts, file types and non-public parts of the page that you do not want to appear in search results. You can direct the robot to the XML sitemap, but we may talk about it in another article. Robots.txt is also known as the Robots Exclusion Standard . The file itself is plain text, in ASCII encoding. It should be remembered that robots.txt works more like a recommendation than a rule , not every robot has to be set to take it into account. However, Google's robots are well behaved and we will focus on them.
Why pay attention to them? In our industry, advertising in AdWords , we normally encounter two robots. The first is the aforementioned Googlebot , which goes page by page so that it can be included in the Google index. The second one is “ AdsBot-Google ”. When you add new landing pages to your ad account, it goes through the landing pages of your ads to determine their quality score and returns at regular intervals. Google doesn't want to tell us exactly what it evaluates, but part of the evaluation is definitely the page loading time, the occurrences of keywords on the page, but also where the links from the given page go.