Post by account_disabled on Feb 25, 2024 4:08:37 GMT -5
It hopes to create more "people" and " Goods” connection opportunities. The essence of Douyin building a mall and Meituan increasing its live broadcast is the same. The dawn of the era of smart e-commerce has given shelf e-commerce companies such as Alibaba and JD.com, social e-commerce companies such as Pinduoduo, and short video e-commerce companies such as Douyin the opportunity to make "multi-layer supply for merchants" and "diversified consumer demands" more efficient. match. In terms of technical profitability, Taobao Wenqi, mentioned by Whale Business in the first part, will give personalized recommendations after users search. Therefore, products such as Doubao,
field, just like AI shopping guides. For example, with Taobao's AI fitting function, users can upload photos in the AI fitting room, then select body type and clothing to Colombia Phone Number List see the upper body effect of the clothes. JD.com also launched Jingyan AI, an intelligent shopping guide assistant, which has functions such as professional category consultation, personalized gift-giving assistant, product comparison assistant, and shopping experience knowledge. Pinduoduo has established a large model team to explore application scenarios such as e-commerce customer service and dialogue business. With the recommendation of AI shopping guides, perhaps the bidding ranking in the search engine era will reappear. The platform charges advertising fees from brands, and whoever spends more money will be ranked higher.
However, this type of profit method will make it difficult for AI shopping guides to remain objective in recommending products, and will also have a negative impact on merchant competition, consumer experience, and privacy protection. Moreover, at a time when e-commerce infrastructure is highly developed, there are still a large number of fakes on major platforms. Users cannot accurately identify fake products, but AI shopping guides are guiding users, merchants, and experts into new scenarios in large numbers. Therefore, the application implementation and profit model of AI products still need to be standardized and developed. On the other hand, due to the current weak level of intelligence, users have not yet developed the habit of shopping through AI shopping guides. Therefore, the AI shopping guide only completed part of the traffic import and did not shorten the product path.
field, just like AI shopping guides. For example, with Taobao's AI fitting function, users can upload photos in the AI fitting room, then select body type and clothing to Colombia Phone Number List see the upper body effect of the clothes. JD.com also launched Jingyan AI, an intelligent shopping guide assistant, which has functions such as professional category consultation, personalized gift-giving assistant, product comparison assistant, and shopping experience knowledge. Pinduoduo has established a large model team to explore application scenarios such as e-commerce customer service and dialogue business. With the recommendation of AI shopping guides, perhaps the bidding ranking in the search engine era will reappear. The platform charges advertising fees from brands, and whoever spends more money will be ranked higher.
However, this type of profit method will make it difficult for AI shopping guides to remain objective in recommending products, and will also have a negative impact on merchant competition, consumer experience, and privacy protection. Moreover, at a time when e-commerce infrastructure is highly developed, there are still a large number of fakes on major platforms. Users cannot accurately identify fake products, but AI shopping guides are guiding users, merchants, and experts into new scenarios in large numbers. Therefore, the application implementation and profit model of AI products still need to be standardized and developed. On the other hand, due to the current weak level of intelligence, users have not yet developed the habit of shopping through AI shopping guides. Therefore, the AI shopping guide only completed part of the traffic import and did not shorten the product path.